Go Daddy Gets Biggest Traffic Spike Among Super Bowl Advertisers

Go Daddy gets biggest lift among top 10 most watched advertisers.

A new report from audience measurement firm Nielsen says that GoDaddy saw the biggest traffic surge of any of the top 10 most watched advertisers during the Super Bowl.

Nielsen says the domain registrar’s traffic surged 41% compared to the week before the Super Bowl.

The next highest traffic surge for an internet-only company was HomeAway.com at 27%. Groupon only saw a 3% lift.\

Obviously GoDaddy's potent mix of sex appeal, comedy, and controversy is still working wonders.

[Domain Name Wire]